Well, climbing down from my soapbox, I will close by saying I don't think Lionsgate dropped the ball and made a pitiful movie. Even with the poor judgement refected in delaying the release date of One For The Money they have a good record. The cast they assembled are pros.
When One For The Money is finally released into movie theaters Stephanie Plum fans will come for miles. I expect there will be numerious repeat viewings, not unlike Star Wars, - if a touch less fanatic and with less body paint. Those sad souls who don't know who Stephanie Plum is will come alone if only to find out what all the ruckus is about. I am always shocked to see how many rabid Harry Potter fans have never read even one of the books.
In the beginning I said I had a suggested release date for Lionsgate. How about One For The Money coming to theaters on June 21, 2011? This is the same day Stephanie Plum's new adventure, Smokin' Seventeen, hits the bookstores.
So how about it Lionsgate? Ask your PR department if they could make anything out of that.